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Elevator Speech
An Elevator Speech is a concise, carefully
planned, and well-practiced description about what you do
that a child should be able to understand in the time it
would take to ride up an elevator.
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A good elevator speech should contain the
following:
1) A graphic picture of the pain your customers are suffering.
2) A solution how you can expertly eliminate your customers’
pain.
3) Your expertise and why you are different than the competition.
4) Gain – An explanation of the benefits that your clients
receive.
5) An emotional pull –using statistics or words that make
a lasting impression
6) A call to action. A reason to get in touch and keep you
in mind
7) A memorable twist – a rhyme or something to associate
you with what you
An Elevator Speech can be used in many
different situations. The goal of an Elevator Speech
is to make your listener want to know more about you and
what you do. It is a door opener.
It should be in writing so you know it cold.
You can be very creative in how you design your unique selling
proposition.
Some techniques to that grab attention
include:
1) Starting with a question.
2) Making a statement that is surprising or daring
3) Using a statistic that is not well known but grabs attention
4) Telling what you do in the form of a story or short example.
An Elevator Speech is nothing more
than your unique selling proposition or USP. It should clearly
state the benefits of doing business with you from your
clients' perspective.
Whether you are an entrepreneur, corporate
executive, dedicated staff member, student, or someone in
career transition, you will become much more successful
if you have an Elevator Speech that makes you totally
unforgettable.
Some tips to create a memorable Elevator
Speech include:
1) using a clever title
2) using a prop that is connected with what you do
3) Keeping it short and simple
4) Include an easy way to contact you
5) Give a reason to want to know more (call to action)
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